Artificial intelligence (AI) has a long and complex history, but it’s undeniable that it has evolved from theory into a useful presence across industriesin the last few years. From the dawn of ChatGPT to the dozens of AI tools used in marketing, security, data analysis, and more, AI powers core business functions.
Developers leverage these tools to build smarter platforms, increase user engagement, and automate workflows.The first step in using AI tools effectively is understanding how they work and which ones keep your product competitive and evolve alongside your needs.
What is AI?
AI, or artificial intelligence, refers to a computer system that can perform a task that would otherwise require a human to complete. Recognizing speech, generating written text that follows language structures and responds to tone specifications, making decisions, and solving problems are all examples of AI capabilities.
The purpose of AI is to mimic human cognitive functions through computer systems.
How Does AI Work?
AI uses algorithms and computer models that continuously learn from human inputs and data. These models allow machines to learn and adapt as more data is added. To initiate this process, an AI model must be given a large amount of data so that it can identify trends and pinpoint correlations.
The more data an AI model can work with, the more effectively it can perform.
What is an AI Tool?
An AI tool is an application or software program that leverages AI models and algorithms to perform a specified task. Using machine learning techniques and a specialized algorithm developed with a certain goal output in mind, AI tools can help with a wide variety of business needs from customer journey personalization to data analysis and content creation.
How AI Tools Work
AI describes any algorithm or model that adapts and improves with every iteration of its use and every input of data. An AI tool uses that same concept, using machine learning, natural language processing, and computer vision to deliver solutions for a predefined problem.
Humans create AI tools by defining models and entering large amounts of data so that the algorithm can identify patterns and generate its own data that follows those same parameters.
Of course, every AI tool works differently based on its purpose.
Benefits of AI Tools
There are plenty of reasons why AI tools continue to gain popularity across organizations. The following are some of the most impactful benefits of using AI tools.
Time & Resource Saving
AI helps humans to automate processes that are tedious, repetitive, and time consuming. Implementing AI productivity software tools frees up time for individuals and organizations alike, which in turn frees up resources.
No more paying skilled workers to waste their time sorting data or running analytics. Instead, companies can leverage these workers for more high-priority tasks while AI tools complete repetitive tasks.
One AI tool that can save developers countless hours while improving results is Tavus. Tavus can turn a single recorded video template into thousands of personalized video messages.
With Tavus, developers can integrate automated video production directly into their apps. This white-label capability allows the application users to follow up with their customers in ways that feel personal—mentioning names, companies, and even specific products—without requiring extra manual effort.
Without AI sales tools like Tavus, developers would need to design their own video production app from the ground up, making this degree of personalization at scale feel impossible.
Increased Productivity
By automating tasks that are repetitive and tedious, AI tools allow for increased productivity among employees. This allows organizations to be more strategic in their hiring and task allocation efforts, leaving space for activities that truly move the needle instead of using company resources on administrative tasks that no one enjoys doing.
Adaptability
Because AI tools are always learning from new data and patterns, they are highly adaptable and flexible. This allows them to better complement human skills by inspiring creativity and pinpointing trends before humans may otherwise be able to.
Using machine learning, AI tools can recommend updated models based on shifts in customer behavior and response patterns.
AI Tool Examples: What AI Tools Are Used For
Most people think of ChatGPT or in-depth data analysis functions when discussing AI tool examples. In reality, there are AI tools to assist with almost every business function and decision.
The following examples are some of the most common and impactful AI tools.
AI Video Generation
How this AI tool works: AI video generation tools use algorithms and user inputs to create video output. This form of content creation can revolutionize personalized email campaigns, sales flows, customer education, and more.
While some AI video generator tools use avatars and robotic voiceovers with lip-syncing that doesn’t quite match, Tavus leverages user inputs and recorded video templates to create thousands of individualized videos based on a single recording. This method allows for authentic human voice and expression, without requiring countless hours of recording.
When to use AI video generation:
- Customer welcome emails
- Recruiting processes
- Sales outreach
- Marketing communications
- Consumer retention touchpoints
With Tavus, users can automate all of the use cases above. By creating a video template and setting up a programmatic video trigger that integrates with the rest of their processes, users can send their prospects and customers personalized videos based on their actions without lifting a finger.
Through integrations with Salesforce, Mailchimp, and more, Tavus enables users to set up event-based triggers that automate the creation and sending process once set up.
Data Analysis
How this AI tool works: Instead of dedicating endless hours of skilled work to sift through large sets of data to identify patterns and trends, organizations can input large datasets into AI programs to thoroughly categorize the data. AI data analysis tools can also offer predictive analysis, which can be helpful for a wide range of uses from security to marketing.
When to use AI data analysis:
- Customer data
- Access control data
- Fraud detection
- Social media monitoring
- Marketing campaign segmentation and personalization
AI Writing Tools
How this AI tool works: AI writing tools generate human-sounding text using natural language processing programs. Such tools with large datasets to work from can even understand context and nuanced language uses.
When to use AI writing tools:
- Content creation for social media captions
- Editing assistance
- Drafting assistance for website content
- Idea generation for blog topics
AI Image Creation
How this AI tool works: AI image creation tools can process and generate visual data to create new images based on text and image inputs.
When to make AI images:
- Marketing materials
- Social media videos
- Inspiration for branding assets
Workflow Automation Tools
How this AI tool works: Instead of requiring staff members to complete tedious and repetitive tasks, organizations can use AI to automate workflows in a variety of departments. In many cases, relying on AI for repetitive tasks can even improve accuracy.
When to use AI for workflow automation:
- Data extraction
- Invoice processing
- Appointment scheduling
- Defect detection
- Order processing
Speech Recognition & Analysis
How this AI tool works: AI programs can recognize spoken language and convert it into text. Some tools can take it a step further and analyze text content, creating summaries and key takeaways or rating customer service calls based on a rubric or past data.
When to use speech recognition & analytics:
- Record meeting audio
- Transcribe spoken content
- Analyze customer service calls
- Document company calls
Recommendation Engines
How this AI tool works: By analyzing past user behavior such as customer purchase history, clicks, searches, and products placed in cart, AI can understand customer preferences and suggest relevant content or products.
When to use AI-powered recommendation engines:
- Upsells or cross-sells for ecommerce
- Content suggestions on blog platforms
AI Personal Assistants
How this AI tool works: AI personal assistants combine language processing abilities with workflow automation and analysis programs to understand user queries and facilitate the desired outcome.
When to use AI personal assistants:
- Scheduling appointments
- Organizing calendar slots
- Customer support services
- Automating tasks
AI Chatbots
How this AI tool works: AI chatbots use language processing capabilities to converse with website visitors and customers. They provide automated responses to user queries based on company-specific data.
When to use AI chatbots:
- Website help functions
- Routine interaction automation
- Customer contact information capture
More About AI Tools
The world of AI tools is overwhelming, especially if you’ve been operating without them. Get answers to top questions about AI tools.
What exactly does AI do?
AI uses machines to perform tasks that would usually require human intelligence. By learning from data, AI can perform tasks including problem-solving, processing and generating language, interpreting videos and images, recognizing speech, and analyzing data.
Is ChatGPT an AI tool?
Yes, ChatGPT is a generative AI writing tool. It can produce human-like writing based on user prompts.
Which is the best AI tool?
The best AI tool depends on your specific goals and desired outcomes. For example, someone who needs a free way to generate a summary of their company meeting notes might find that ChatGPT is the best AI tool.
On the other hand, developers looking to integrate personalized video software into their apps with minimal coding effort will find that Tavus is the best AI tool.
Leverage the Best AI Tool in Your Software
Tavus is the best AI marketing tool because it helps devlopers enable their users to scale their personalization efforts without sacrificing productivity or strategy. Users upload one video, and get dozens, thousands, or even a million individualized videos back with the power of AI.
With Tavus, you can build immersive AI-generated video experiences in your applications. Users can have real-time conversations with AI digital twins, opening up new possibilities for dynamic interaction.
Stay focused on your core product, while Tavus handles the intricacies of AI video generation.
Access More AI Tools
AI capabilities are nearly endless, especially when it comes to video content. Explore even more AI tools to see how this technology can unlock new possibilities for your business and enhance how users enage with your platform.
AI Video Editor
AI video editors use the predictive and creative powers of AI to help enhance and alter videos that you’ve already recorded. Whether its changing a background, adapting pacing, adjusting colors, or fine-tuning the audio, these tools automate tedious editing tasks to streamline workflows.
Developers can use AI-powered editors to integrate automated video enhancements directly into their applications, improving both user experiences and quality output.
Free AI Video Generator
AI video generators can create audiovisual outputs based on text inputs, making them particularly valuable for users who do not want to get behind the camera. While most free AI video generators offer limited capabilities, Tavus provides a powerful free tier for developers to explore its capabilities.
This includes access to conversational video and video generation, with 5 stock replicas and 3 minutes of video credit for each feature. Developers can dive into Tavus for free and experience how easily personalized videos integrate into apps.
Use the Tavus AI video generator.
AI Text to Video Generator
AI text-to-video generators create video outputs based on text prompts and scripts. These can be useful for organizations that do not need their videos to feature humans or prefer AI-generated avatars to human actors.
Tavus enhances this capability by offering a selection of HD stock avatars, allowing users to input their text prompts and generate lifelike videos effortlessly.
Learn more about Tavus’ text-to-video generator
AI Talking Head Video Generator
A talking head video features an animated character lip syncing to text or audio inputs to simulate speech. Tavus allows developers to integrate these into their apps so users feel like theyre angaging with an actual person.
Unlike traditional chatbots, these AI-powered avatars simulate real conversations, creating immersive experiences within your product.
Try Tavus’ talking head video generator here.
AI Voice Generator
AI voice generatos producehuman-like audio outputs. Some programs will use pre-programmed voices, while others like Tavus can clone the voice of a real person.
Once you follow the Tavus onboarding process and upload a video template, Tavus will automatically fill in all defined variables with a generated voice that sounds just like the original speaker.
Try the Tavus voice generator here.
AI Spokesperson Video Creator
AI spokesperson video creators generate videos that feature AI-created avatars or digital clones or real people. These avatars can deliver product education, company updates, and more.
You can use Tavus to create your own AI spokeperson to communicate with your users, adding a deeper layer of engagement that static chatbots cannot ahieve.
AI Script Generator
AI script generators process text prompts to create scripts for videos. By giving an AI script generator a detailed prompt with all relevant details and project goals, you can create the perfect script while saving time.
Try an AI script generator here.
AI Video Maker
Any program that can generate an audiovisual output can be considered an AI video maker. The best AI video maker is Tavus, which developers can leverage to enable users to create thousands of high-quality videos within their platform in the time it takes to record just one. These videos offer custom parameters like language, background, tone, and more, saving even more valuable time for users.
Try the best AI video maker today.
Chat GPT Video Generator
Chat GPT does not have a video generator capability, but can be used in conjunction with tools like Tavus to quickly and easily create thousands of unique videos. Users can use ChatGPT to make video scripts to enter into your app.
Users can record a template and define the variables to create the foundation for thousands of videos.
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