Consumers are inundated with options for every single buying decision. From the moment they perform a Google search for a product or service they need, they’re bombarded by follow-up ads on every digital platform.
From choosing an accountant to selecting an outfit, every opportunity to spend money comes with an influx of ads and messages from countless different companies. While there’s beauty in this wealth of options, it also means that it’s getting more and more difficult for brands to stand out among the rest.
For developers, one of the best ways to help brands differentiate themselves is by offering them a tool to personalize interactions at scale. You can integrate a video generation or digital twin API with this capability to empower your users to personalize interactions across their platforms, from marketing and sales to customer retention. In this article, we’ll cover the benefits of personalization at scale, describe a few examples of this strategy, and explain how to integrate personalized content into your application.
What is Personalization at Scale?
Personalization at scale refers to the practice of tailoring every aspect of the customer experience based on immediate context and past data. By using what they know about a customer or group of customers, brands can create personalized content that speaks directly to their pain points, needs, and preferences.
In the process, brands can forge customer interactions that are relevant and meaningful. The trickiest aspect of this strategy lies in the scaling. How do you make hundreds or thousands of customers each feel seen and heard, and deliver them unique content?
With the right technology such as personalized video software, brands can personalize their marketing approach without sacrificing too much bandwidth.
Benefits of Personalization at Scale
Personalization at scale requires a robust suite of technology and tools to deliver a constantly personal user experience, but the effort is well worth it. Personalization at scale is associated with the following key benefits for marketing, sales, and customer success teams:
Higher Conversion Rates
Personalized marketing and communications lead to significantly higher conversion rates and improved sales. In fact, Campaign Monitor reports that marketers see a 760% increase in email revenue from personalized email marketing campaigns compared to generalized campaigns.
These higher conversions mean vast improvements in ROI, with fewer marketing efforts going unnoticed. When customers feel the messaging speaks directly to them and addresses their needs, they’re much more likely to make a purchase. Enabling this level of personalization into your apps allows brands to convert exponentially more audience members.
Enhanced Brand Image
Personalized marketing positions your brand as one that cares about its customers. In an Instapage survey, 87% of consumers stated that they feel more positively toward brands that send personally relevant content. Brands that listen and adapt to customer needs and data leave a lasting positive impression on their audience.
Mistargeted ads can make customers feel lost in a sea of nameless faces, while personalization does the opposite: it makes people feel seen, heard, and valued. Receiving an email that links your past purchases to items you might be searching for in an upcoming season is impressive and helpful while receiving a general seasonal email is easy to forget. By implementing personalization at scale, every customer interaction showcases the very best of a brand, improving its overall image far and wide.
Improved Customer Retention
Personalization at scale can also improve the lifetime value of each customer. A McKinsey & Company study revealed that customers were 78% more likely to make repeat purchases from companies using personalization compared to companies that do not.
When you offer personalization at scale to brands, more touchpoints and data sources become available with each of their customers.
One customer purchase can give great purchase insights, which your users can utilize to further enhance customer engagement. When you enable brands to apply these personalized suggestions and touchpoints in a scalable way, they can unlock higher retention rates directly through your platform.
Better Customer Experience
Developers can enable brands to tailor messages and suggestions to help their bottom line, increase sales numbers, and make life easier for their customers. Receiving a personalized recommendation straight to their inbox is always easier than going searching for the right product. With appropriate use of customer feedback and data, marketing teams can anticipate customer needs at scale.
Proactively solving problems for brands provides a more positive experience on both sides. On the flip side, 71% of consumers feel frustrated by impersonal shopping experiences. Personalization at scale means you can help brands exceed customer expectations across the board.
Personalization at Scale Examples
Personalization at scale can manifest in a variety of formats. Consider these examples of personalization at scale as you begin to implement this practice in your platform.
Personalized Videos
Video marketing statistics suggest that videos are one of the most impactful communication methods, with a 300% increase in click rates for emails that include videos. Enabling brands to send personalized videos through email at various steps in the marketing process can quickly build trust and connection with their audience, turning them into loyal customers in no time.
Personalized videos can help them stand out from the crowd because, without the right AI marketing tools, it’s next to impossible to send out personalized videos to every single customer without a very large, very busy marketing team.
Very few organizations have the bandwidth to record an individual video for every customer, but with AI video generators like Tavus, you can multiply their efforts, enabling them to customize any video for thousands of recipients.
Using AI voice cloning and lip-syncing, real media blending, and endlessly customizable dynamic variables, Tavus enables you to empower users to turn a single video into hundreds, thousands, or even a million personalized videos to make customers feel special.
Here’s how it works: Developers can integrate Tavus to allow users to record one high-quality video of themselves speaking to a general recipient. It can contain personalized details like first name, previously purchased items, the month they purchased last, their birthday, where they work, where they live, and much more!
Tavus then automatically generates individual videos for each recipient based on this initial recording.
Want to offer your users personalization at scale? Seamlessly integrate Tavus into your application and it does the heavy lifting for you so users can reach their audience at the right time, in the right place.
Product Recommendations
One of the most common and impactful avenues for personalization at scale is in product recommendations. A well-known example of a company using this form of personalization is Netflix. Every user’s home dashboard includes a robust selection of suggested content based on past viewing and ratings.
With this handy menu of endless suggestions created specifically for you, it becomes more and more difficult to navigate away from Netflix when you’ve finished one movie and are ready for the next. After all, there are plenty of hand-picked suggestions at your fingertips!
Enabling your users to curate a similar experience for their customers can magnify upselling and cross-selling efforts, boost sales, and provide their customers with items aimed at solving their problems and fulfilling their needs.
Take it a step further and empower them to create a personalized video to communicate product recommendations for each customer based on their past buying behavior and feedback! Presenting customers with a video of a friendly face calling them by name is truly going the extra mile, and with AI sales tools like Tavus on every developer’s side, this added personalization effort can be completed for countless customers in a matter of minutes.
Now that is scaling.
Specific Discounts
Developers can make even more impact on brands by empowering them to use personalization at scale when offering special discounts. Offering specific discounts is a great way to make customers feel like they’re receiving special treatment. A common use of this strategy is to offer a specific discount to cart abandoners to encourage them to return to your site and complete checkout.
When customers receive a special discount that isn’t listed on a site or in general emails, they will feel more urgency to use the discount and complete their purchase, while also developing a more positive view toward the brand.
When it comes to high-ticket items, your users can make every special discount feel hand-delivered with a personalized video message. They simply use your Tavus-enhanced platform to submit a video, then adjust parameters like customer names, their abandoned cart items, and their personalized discount code.
Tavus will use AI to create a specific video for each and every customer, driving them back to the brand’s website to complete their purchase. This personalized video marketing strategy can supercharge your user’s sales.
How to Scale Your Personalization Strategy
Empowering your users to enhance their personalized marketing and sales strategies with your platform makes a substantial impact on their sales success. At the same time, offering the capability to scale their personalization strategy requires the right technology and tools for sustainable implementation.
1. Customer Data Analysis
Understanding what personalization parameters matter most to users will make it easier for developers to get the most out of Tavus. Analyze your customer data to pinpoint effective variables—like names, recent purchases, or viewing habits—that enhance engagement.
This analysis will inform what data to pull into each personalized video so it resonates with viewers and drives conversions.
2. Personalization Software
With Tavus’ API, developers can automate the integration of these key personalization variables within their platforms. Simply link Tavus with a CRM or customer data platform so each video becomes uniquely customized based on individual user data.
This lets brands instantly deliver personalized content to thousands of viewers, with zero manual intervention after setup.
3. Content Creation
Developers can use Tavus to help brands generate custom videos that reflect each viewer’s unique data. Once a brand provides the initial video template, developers can automate personalization by setting up Tavus to pull in variables like names, recent purchases, or regional preferences.
Every brand can deliver consistent, personalized video content without needing to repeatedly recreate videos.
4. Creating a Feedback Loop
Developers can help brands continuously improve their video content by setting up a feedback loop. With Tavus’ analytics integration, developers can enable brands to track viewer interactions—like watch times, clicks, and responses—to determine what resonates most.
Over time, brands can adapt and optimize their content based on real customer engagement to increase more meaningful connections and conversion rates.
Personalization at Scale Is Finally Here
Personalization at scale means helping brands crack the code on delivering individualized customer experiences,–all while optimizing their business efficiency and return on investment.
And there’s a reason why marketing teams using personalization really stand out: because it’s pretty hard to do. Especially without a large team, personalizing marketing materials and customer experiences at scale is simply not feasible.
But finally, with tools like Tavus, this reality is beginning to shift. Now developers can empower marketing teams to implement personalization in various steps of the sales and marketing process–without slowing down their productivity.
Integrate the power of personalization into your platform while keeping time on your side with Tavus. Users simply upload a single video and turn it into dozens, hundreds, or thousands of personalized versions to deliver a friendly face and a unique experience to each of their customers and audience members. Get started on helping brands scale personalization efforts today.
