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How to Make AI Videos (Step-by-Step Guide for 2024)

By
Julia Szatar
min read
July 24, 2024
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Developers who understand the power of personalization can also easily grasp the need for sophisticated AI tools in creating video communications for their users. Since 89% of marketers see a positive ROI when they use personalization in their campaigns, deploying personalized AI videos will provide a massive edge. 

With personalized video software from Tavus, enabling users to make AI videos that speak directly to their recipients can start with a short 2-minute video sample. Read on for the step-by-step breakdown on making thousands of personalized videos in a matter of minutes.

How to Make AI Videos (In 5 Minutes)

The best way to make AI videos is to implement personalization at scale directly into your application using Tavus. This software enables your users to create beautiful, individualized AI videos in a matter of minutes. 

Your users can follow these steps to create personalized video campaigns:

1. Record a template video

template video

Users submit a base video just once. Once they’ve created a script they love, rehearsed their tone, and perfected the delivery, they can head into the Tavus platform and record the video message. 

Speaking clearly and refraining from covering the face with any hand gestures or objects provides the best results.

2. Edit your AI video

AI mail

Here’s where the magic happens. Once the template video is recorded, they select the words or phrases to change for each individual video message iteration of the template. 

By making these into dynamic variables, users can address their audience by name, call out details of their product, refer to past conversations, and much, much more. Variables can be any length, making every script unique to each and every viewer. 

They can add personalized CTAs to skyrocket conversions and get conversations started!

3. Let Tavus make your AI video

Preview Variables

Choose to send a one-off video or generate videos in bulk in just a few clicks!! The fastest way to work up an impressive volume of videos is to create a CSV file with recipient names and corresponding customized variable data. 

Upload the CSV to the video generator, make any necessary changes to variables, and click “Generate Videos.”

4. Send out your AI video

AI salesforce

Depending on when users upload their CSV and how many videos they’re creating, they may need to wait a few hours for videos to be processed. Then, they’ll be ready to send their AI video through email or another channel of choice. 

This hands-off approach to personalized marketing means users can increase touchpoints and output without running into sustainability issues. 

Deploy Tavus into your app!

What Makes the Best AI Video?

While AI can be an indispensable tool for developers, it’s also important to consider the factors that differentiate high-quality AI video generators from those that don’t quite perform. 

AI generation of real people 

The best AI videos use digital twins of real people to create truly unique and personal messages. Although stock avatars can be convenient for users who don’t want to get on camera, Tavus leverages real people as templates to create thousands of personalized videos. This tool enforces proper consent so the real people are fully onboard with the cloning process. 

High-quality lip syncing & voice cloning

Sending a personalized video message with sub-par voice cloning and lip-syncing can lead to confusion and distrust from recipients. The only way to glean top value from AI video tools is to deploy software that creates humanlike, authentic audio and visual outputs.

Using a combination of synthetic media and a recorded voice, Tavus’ lip-syncing and voice cloning APIs accurately replicate the way your users speak. Capture emotions and expected intonation to foster a genuine human connection using Tavus. 

Real media blending 

By starting from a real video template of a recorded message, Tavus helps create AI videos with real media blending. Combine the power of personality and true human emotion with the scalability of AI video technology. Your users will appreciate the time saved from their digital twins doing the heavy lifting for them. 

Scalability opportunities

The best AI video software can meet the needs of your platform at each and every stage. Whether your users need to create AI videos on a one-off basis or they’ve grown to a point where they require thousands of personalized videos at once, Tavus has a solution for your AI video needs. 

Without the ability to scale video efforts, providing video for your users’ sales, marketing, and customer service workflows is all but pointless. You need a solution that can grow with your application without demanding countless hours of maintenance. That’s why Tavus makes it possible to multiply your platform’s efforts within seconds.

FAQs on AI Video Making 

The idea of enabling your users to create thousands of videos is undeniably exciting, but it also raises substantial questions. Let’s tackle some frequently asked questions about making videos with artificial intelligence. 

How do I make an AI video?

The best way to make an AI video is to integrate the Tavus API into your platform. Tavus enables users to record a single template video, and then turn it into thousands or even a million high-quality, individualized videos based on selected variables. They can easily send videos out via your application or download them for their own use.

Deploy AI video with Tavus today. 

Can generative AI make videos?

Some artificial intelligence tools can generate videos from scratch without the need for a template or a real human recording. While these may appear convenient, it’s important to consider the key purpose of these videos in the first place. 

Many product development teams implementAI videos so users can create a personal connection and a feeling of one-to-one marketing with their prospects and customers. This allows users to streamline a communication process that feels similar to a face-to-face conversation. 

How do I make an AI avatar video for free?

Several open-source tools may allow you to create AI marketing avatars for free and animate them. However, in situations where developers need a truly believable, high-quality video that looks, sounds, and feels like a human recording, Tavus is the best option for AI videos. 

Does ChatGPT make videos?

Since ChatGPT is a text-based artificial intelligence language model, it cannot create videos. However, developers can use ChatGPT to create scripts and then bring those scripts to life through Tavus’ AI video generator. 

Simply input the ChatGPT-generated script into Tavus, select an avatar or create a digital twin, and generate personalized videos for any needs. This seamless workflow empowers developers to automate script generation and dynamic video content.

Get Started with the Best AI Video Maker

The best AI video maker for high-quality videos that feel human and personalized is Tavus. Watch your productivity and your user engagement skyrocket when you deploy Tavus to generate hundreds, thousands, or even a million highly relevant, personalized videos straight into your applications.

Get started with a demo today

More AI Video Tools

The range of possible applications of AI video tools is nearly endless! Dig into additional AI video tools for streamlined workflows and engaging content generation in minutes. 

AI Video Editor

Artificial intelligence can improve the tedious process of video editing for a wide range of users. For example, brands may use AI video editing tools to create social media videos that change scenes with the beat of a chosen song or use intelligent cut suggestions. 

Tavus enables your users to edit selected variables, edit the background of each video, and make changes to their video template with the added capabilities of AI. 

Learn about Tavus’ AI video editor 

Free AI Video Generator

Free AI video generators are generally intended for very short professional videos that rely on an AI avatar. Without human input for the audio and visual aspects of the video, it’s difficult to capture a connection or an authentic personality. 

Tavus offers a more dynamic solution by using a recorded video template to create thousands of personalized versions. With Tavus' free plan, developers can access stock avatars and generate videos with free credits—allowing them to test powerful AI video capabilities without upfront costs.

Try Tavus today. 

AI Text to Video Generator 

Some teams need a tool that will convert a text script or description into a video. AI text-to-video generators use algorithms to interpret and visualize the text provided, then generate video sequences that correspond to instructions from the text. 

With Tavus, users can input any script and the API will make their digital twin communicate it in a way that sounds native and humanlike.

More about Tavus’ text-to-video generator

AI Talking Head Video Generator 

An AI talking head video uses a shot of a person from the shoulders up. It might feature a human person, an animated character, or an AI-generated avatar. They use AI to create a lip sync effect as the character or subject speaks. 

Tavus takes this a step further by offering realistic digital replicas through its platform, combining voice cloning and facial movement synchronization. Developers can integrate Tavus into their apps to create personalized, humanlike talking head videos at scale.

Try an AI talking head video generator. 

AI Voice Generator 

There is a wide range of available AI voice generators. Some of them create human-like voices from scratch, while others, like Tavus, draw from real human voice recordings. AI voice generators can transform written text into audio, and some generators give users a selection of accents to choose from. 

With Tavus, users record their real voice and upload a video template, which allows the AI to generate an authentic voice that matches the real accent and speaking style of the creator. Users can even translate their message to over 30 languages, with perfect lip-syncing and dubbing.

Try the Tavus AI voice generator today. 

AI Spokesperson Video Creator 

An AI spokesperson video creator is a tool that combines AI-generated avatars or characters with pre-recorded voices to create videos where the spokesperson conveys a message. The spokesperson might be an individual from the organization or an AI-created avatar. 

Tavus makes it easy for developers to deploy customizable spokesperson videos based on a single uploaded template. Use these digital twins to communicate with your users in a dynamic and memorable way.

Implement Tavus’ AI spokesperson video creator today. 

AI Script Generator 

There are countless AI tools available to help you generate a script for your next video. A well-written prompt detailing the purpose and content of the video can help the tool create written content that you can leverage in your next video. 

Then, use Tavus to turn scripts into a video template that can be customized for each and every recipient.

AI Video Maker 

An AI video maker is an artificial intelligence tool that makes it easier to create, edit, or enhance videos. Developers can integrate Tavus into their apps so users can take one video template and turn it into thousands or even a million personalized videos using AI lip-syncing and voice generation technology. 

Try it today!

Chat GPT Video Generator

ChatGPT does not generate videos, but users can enter a text prompt into ChatGPT to generate a video script. Then, users can record themselves reading the script, defining variables in Tavus, and creating thousands of AI variations of the original video.  

Research initiatives

The team is at the forefront of AI video research and pushes model updates every two weeks based on the latest research and customer needs.

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